Best overall speaks to every element of website design and development—design, navigation, user experience, imagery, mobile and video. For brokerage websites, we looked at branding, navigation, search, property detail pages, community pages and overall lead and registration flow. These are the best of the best.
Websites that provide quick searches for towns and communities make it easier for visitors to find specific information. Landing pages should provide emotional insight on each community, such as amenities, average home price, market data, imagery, facts, maps and lifestyle.
Website design and user experience often depends on users understanding of how the website works. There should be a unique value proposition (UVP) addressed on the home page that states who you are, what you do and why people should care. User experience consists of several variables including layout, clear navigation, usability and branding on a website.
The idea of responsive web design is to make websites that fit multiple screen sizes. For the design and development, it means one version of the website that adjusts to both desktop computers and mobile devices. Fluid layouts, flexible images and individually catered landing pages are the three technical ingredients for responsive web design.
BEST PROPERTY DETAIL
These pages give your customers detailed data and information at the property and market level. Home details that include historical sales price, year of sale, tax information, bedrooms and baths and other data points should be included. Also, a highly ranked website will allow users to easily query for comparable sales.
Creative and professional videos take a prominent position in web design and overall web presence. To produce a successful real estate video, you must film with technical awareness, appropriate platform, quality content, engaging audio and powerful transitions that speak to your brand.
Agent websites should act as a local guide and source of information for website visitors. This should include buyer and seller resources as well as hyper-local pages that speak to their specific target market. Personal branding is also a key element to a winning agent website. There should be a strong element of personalization throughout the site. Navigation should be minimal and only focus on the core pages of the website. High-quality imagery and videos should be used throughout the website to create a consistent user experience.
BEST ASSOCIATION/REGIONAL MLS
These are websites that connect Realtor® members and their Association. Association websites should serve multiple purposes for their members with different entry points to publish and share information, such as listing educational events and conferences. Member directories that give website visitors access to member information should also be present within the Association website.