BEST OVERALL

Best overall speaks to every element of website design and development—design, navigation, user experience, imagery, mobile and video. For brokerage websites, we looked at branding, navigation, search, property detail pages, community pages and overall lead and registration flow. These are the best of the best.

THE OPPENHEIM GROUP

Long and Foster

Premier Sotheby’s

Ruhl & Ruhl Realtors

Silver Creek

Altman Brothers

Halton Pardee

Mark Spain

First Team

BEST COMMUNITY

Websites that provide quick searches for towns and communities make it easier for visitors to find specific information. Landing pages should provide emotional insight on each community, such as amenities, average home price, market data, imagery, facts, maps and lifestyle.

LONG AND FOSTER

First Team

Mcenearney

Ruhl & Ruhl Realtors

Fox & Roach

CB Weir Manuel

Hunt Real Estate

Matt Curtis

Baird & Warner

BEST DESIGN

Website design and user experience often depends on users understanding of how the website works. There should be a unique value proposition (UVP) addressed on the home page that states who you are, what you do and why people should care. User experience consists of several variables including layout, clear navigation, usability and branding on a website.

THE OPPENHEIM GROUP

The Noel Team

Pratt Group

Ruhl & Ruhl Realtors

Altman Brothers

Halton Pardee

Tracy Tutor

Sam Real Group

Silver Creek

First Team

BEST MOBILE

The idea of responsive web design is to make websites that fit multiple screen sizes. For the design and development, it means one version of the website that adjusts to both desktop computers and mobile devices. Fluid layouts, flexible images and individually catered landing pages are the three technical ingredients for responsive web design.

Mark Spain

THE OPPENHEIM GROUP

RE/MAX Results

Altman Brothers

Silver Creek

The Noel Team

Matt Curtis

Whitestone Realty

JB Goodwin

Mccolly

BEST PROPERTY DETAIL

These pages give your customers detailed data and information at the property and market level. Home details that include historical sales price, year of sale, tax information, bedrooms and baths and other data points should be included. Also, a highly ranked website will allow users to easily query for comparable sales.

Today Sotheby’s

Fox & Roach

Long and Foster

Kurfiss

Premier Sotheby’s

Iowa Realty

William Raveis

RE/MAX Alliance

Mccolly

BEST VIDEO

Creative and professional videos take a prominent position in web design and overall web presence. To produce a successful real estate video, you must film with technical awareness, appropriate platform, quality content, engaging audio and powerful transitions that speak to your brand.

Premier Sotheby’s

Bespoke Real Estate

Halton Pardee

Lila Delman

Silver Creek

Side Inc.

Smith & Berg

Carpenter Kessel

Kurfiss

BEST AGENT

Agent websites should act as a local guide and source of information for website visitors. This should include buyer and seller resources as well as hyper-local pages that speak to their specific target market. Personal branding is also a key element to a winning agent website. There should be a strong element of personalization throughout the site. Navigation should be minimal and only focus on the core pages of the website. High-quality imagery and videos should be used throughout the website to create a consistent user experience.

James Weekley

Kristina Morales

Jade Mills

Roh Habibi

Joyce Rey

Ryan Chiodo

BEST ASSOCIATION/REGIONAL MLS

These are websites that connect Realtor® members and their Association. Association websites should serve multiple purposes for their members with different entry points to publish and share information, such as listing educational events and conferences. Member directories that give website visitors access to member information should also be present within the Association website.

Georgia Realtors

Texas Realtors

Cape Cod & Islands

Marketing

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